About six months ago I got an email. Rob wrote to tell me he wanted to shoot weddings. And he wanted me to tell him he wasn’t completely out of his mind. Gone completely loopy. Rob was high, high up in the advertising industry, so I could relate to both his concerns about his sanity as well as other things such a wish can affect in life. It’s not easy leaving a high paid job to follow your gut, to do something you feel have meaning. On paper it’s really simple, but in reality it scares you shitless.

I told Rob my story and how I am much happier person today than I ever was working in the advertising industry. I do something I truly enjoy and I also get to make other people happy.

I have found some sort of purpose.

I didn’t want to push Rob in any way, but I think my words struck a chord. I had a feeling Rob would go for it too.

And he did.

Boy did he ever.

Here’s what he did. This is his f i r s t wedding film – the story of an amazing couple and two great cultures coming together.

Here’s to following your heart.

(Rob’s company is called Cherish Films and you can contact him on this address – )

Rob shot the week-long wedding with Jesse Tarnoff and Nick Markham who also did the editing and sound mixing.

Neda + Sati “A Marriage of Two Cultures” from Cherish Films on Vimeo.


I’m speechless. What an amazing capture of a wedding! Stunning, incredible – there are simply no words for how much I wish I’d be able to get a film like this of my wedding if I ever were to get married.

a perfect example of what knowledge, skill & creative vision will produce when given a chance…

Shockingly, stunningly beautiful….I am dying to see more from him!

some people have it.. Rob has it.. thanks for sharing ..

Fantastic. Great job. Rob, you might have a future in this biz. :o)

Jonas, thanks for sharing.

rob wins. that was real good.

Awesome! I couldn´t stop smiling all the movie, great job Rob!

I get chills every time I watch this video. Rob you are quite the visionary! Congratulations!

I think Rob did the right thing… To bad I’m already married…imagine what you two could do! What a weddingalbum and video! =D

Wow. This is amazing! Congratulations Rob!

whoa. amazing. one of the best wedding videos i’ve ever seen! and what a party it looked like! a REAL celebration!!!

Ive known Rob a long time, and worked together for many years; Im so happy to see this, and like everyone else here, blown away. Robs always been an insane good storyteller and creative director, but this level of cinematography and editing is world class. Im sure this is the first of many many more. And im really happy he chose to follow his dream and get out of advertising :)

Breathtakingly creative…! Does Rob have a website?

That totally made me cry. So beautiful, both the couple and the whole situation, and all the colours. Couldn’t take my eyes off it.

Totally just WOW!Wow….

I don’t say this much about wedding films these days … but this is fantastic. Onya Rob! And thanks for sharing this Jonas.

OMG – wow!!!!
amazing video and amazing story…. such a warm sweet couple and the whole thing – wow I want a wedding just like it!!!!

this takes wedding video to a whole new level. awesome!

If Carlsberg made Wedding Videos….

I wish all wedding videos were like this! He has great vision, and there are going to be a lot of people glad he is now in the wedding industry. =) Great story!!

my mind has been blown. Rob is definitely raising the bar in the industry.

This is truly phenomenal. Rob..your legit :)

Beautiful video! Not your standard wedding video fair!

WOW. You took on an amazingly complicated and huge task and you nailed it. Beauty Full.

Can folks please look at the video in a more objective light?
I agree it’s probably the best wedding video ever!
It’s kind of movie trailer style…but the fact that there is a host of subject matter to shoot. I think I saw at least 10 different events. Not just a single big budget reception.

Man… Wow… Man… wow!

Congratulations, Rob on an awesome job! Inspirational! Simply brilliant.

Cheers, Jonas for sharing!

This is very impressive!

That was truly amazing indeed. It actually brought tears to my eyes. Congratulations, Rob. Good on you, dude.

Congrats Rob!
When you described your dream I envisioned something truly wonderful, but this is beyond all expectations.
Congratulations! You are doing it and I have no doubt will be extremely successful…oh, and HAPPY.

Rob, you did an amazing job with Neda+Sati’s wedding coverage. I will for sure be recommending you to my future brides. Was great meeting you.

This video is really incredible especially since it’s Robs first. His story is so inspiring, being able to live his dream. I am an instant fan and look forward to more. Thank you for sharing this with us Jonas.

Wow. That is truly moving. He has a gift for storytelling.

The most beautiful wedding film I’ve ever seen. Struck to tears!

Mega… just mega! Please film my wedding!

Oh, please come to Perth, I want to work with you. That was just beautiful. Brave soul, well done for taking the plunge. Best of luck to you.

wow – nothing else to say

wow! tears in my eyes, for real!


Wonder storytelling both visually and emotionally. Can’t wait to see more!


Rob – wow. I think, you are just following the very right route. Impressive, what more can I say. All the best to you and for your upcoming work.

[…] But then sometimes things just stop you cold. And you feel so utterly inspired. THIS is one of those things (the video is embedded below). A photographer I particularly admire, Jonas Peterson, who shoots in Australia and all over the world and is just amazing, linked to this video and I had to share it. Read Jonas’ original post HERE. […]

Beautiful work. Very emotional. Even my wife standing behind me watching was in tear! Thanks so much for sharing!

Firstly, how did he land this as a first job?? a week long indian wedding (ranks up very high on difficulty!) and Rob, if you are listening, my only critique would be to cool it on the film effects and color grading, the only thing that gave away that it was your first wedding, jumped around too much with the color and soft focus effects etc, other than that, not bad for your first time..great narrative.. big up

[…] the team at Cherish Films and Sandbox Love. No really – this is their first wedding film. Rob’s story is inspiring in its own right – he left a successful job in the advertising industry to […]

Great work. you captured their day beautifully and in such a way that you made it look easy!