Tag Archives: jonas peterson workshop

A Greater Story – Sweden

A Greater Story is a two day workshop I’ve been working on for the last year.

It’s in some ways a photography workshop, but you will walk away with more important things than settings and photoshop tricks, hopefully inspired to run a meaningful business and live the life you’ve always wanted.

But it’s time to take it further. For the first time we’re going to make it THREE days. And all inclusive. And it’s time to do it in a place very, very dear to me, the place I spent all my childhood summers – Gotland, Sweden. A place so magical you will never want to leave, I promise you.

Over the three days we will discuss a range of different subjects. I will share my story and show you how it affects everything I do. I have built a business and body of work completely based on who I am and the needs I have and I will try to push and challenge you to do the same. We will discuss how inspiration works, how to push through creative blocks and how telling a good story can change your business dramatically.

We will discuss – in detail – how storytelling impacts everything from branding to client interaction, pricing and sales. I have in a very short amount of time built a highly successful photography business, but I’ve also made mistakes and I will take you through both the good and the bad. Today I’m one of the most booked destination wedding photographers in the world and we’ll talk about that aspect of my business too, the choices I’ve made to get to where I am today.

We will go through gear, software, workflow and post processing too, don’t worry.

I will conduct a live shoot and you will be able to shoot too.

We will also talk about your role as an artist, finding your voice (you already have one, surprise, surprise), social media, how to get published and a bunch of other things. The main focus of the workshop is for you to walk away with inspiration and a newfound focus, ready to step things up in a serious way. After the three days you will hopefully walk away inspired and reassured that you have what it takes to move your business – and your life – in the direction it needs. If this doesn’t happen, I have failed (and that’s not going to happen).

For the first time we’re making this all inclusive, all meals, accommodation and transport to and from Visby airport will be included in the price. I want us all to be able to stay together as a group, live, share and have fun outside teaching hours. Often this is when you learn the most anyway. The food will be prepared by a private chef (oh-la-la!)

WHEN: Burs, Gotland, Sweden  22-24 July 2013, meet and greet July 21.

WHAT: Three day workshop (in English), meet and greet drinks the night before the workshop, all meals, accommodation and transport included. You will also receive a number of discounts from suppliers I work with as well as books and inspiration material.

PRICE: $2500 AUD

HOW: To secure a spot, send an email IN ENGLISH with the subject “GOTLAND WORKSHOP II” to mail [at] jonaspeterson.com. We will answer the emails in order and to secure your spot you will need to pay a non-refundable retainer of $1000 AUD. First come, first served. You can pay by credit card or paypal. The number of seats are limited to 20.

February 20, 2013 - 1:29 am

Justin - I see you’re up late Night Owl :)…

February 20, 2013 - 1:29 am

Monica Dart Photography - hi Jonas! this looks great! I was recently in Sweden shooting a book…and hoping to be back there in June or July. Some of my friends in Cape Town did your workshop and were left inspired and motivated….

February 20, 2013 - 1:43 am

Robert - I only wish it had been a month earlier – I’m living in Stockholm until June.

February 20, 2013 - 1:43 am

PrHenning - Sounds Amazing! just wish i had the cash for it=) .

February 20, 2013 - 3:52 am

Jarg Woldhuis - Last night I had a conversation with you to my amazement. (Yes, I was asleep). We had good fun and talked a lot, I got to know you well.

Now I read you are doing a workshop. Everything you write, just hits me. It’s like you know what I want and need. Hmm, this text should not be a slimy one…
Anyway, This year my photography is going better, next year it will be better again, so I can do one of your workshops. It just pains me to not be able to participate. I feel like I “need” this workshop to really get my business and my life going, to jumpstart it.

Just needed to share this with you and a bunch of strangers. Thanks.

Jarg Woldhuis

February 20, 2013 - 9:45 am

mike - looks like it’s gonna be epic.

February 23, 2013 - 11:10 pm

Matt Osborne - I guarantee you will walk away from it with a real, raw and seriously inspired look on the world you call photography.

February 26, 2013 - 8:11 pm

Elin - Sounds exciting!
However, I’m surprised you don’t give a more detailed plan of the course.
Like the plan over these three days, what does it look like? What will the third day include that the previous workshop lacked?
Would love to here more about it in detail to consider booking.

March 12, 2013 - 3:53 am

Bob Owen - Really eager to travel and attend this workshop. Is there a better timetable for the 3 days please?

March 12, 2013 - 5:20 am

Isabelle - Seminariet på Fotografiska förra året vad en vattendelare för mig, det du delade med dig då Jonas, var något helt vansinnigt vackert, viktigt och stort. Det fick mig att omvärdera det jag höll på med. Har idag slutat på mitt fasta jobb som retuschör och fotograf och står på egna ben, lever min dröm, som bröllopsfotograf på heltid. DU uppmuntrade, utmanade och delade med dig av den där glöden jag så innerligt behövde. TACK!

March 15, 2013 - 1:43 am

Chris Mallet - When are you coming to Toronto!?

March 22, 2013 - 3:40 pm

Matt Smith - This is awesome. I would love to go to this photography workshop.

March 28, 2013 - 12:47 am

Julia - Any updates? I e-mailed, but not sure if attendees are still being notified or if the course is already booked (wouldn’t surprise me!). Thanks!

March 28, 2013 - 5:26 pm

André Nordblom - Julia, the workshop is fully booked. It only lasted a few days before it was fully booked. :)

April 2, 2013 - 12:45 pm

Vicky Martin - Please post more pictures. It has been more than a month since I have seen any new ones and I am going into withdrawl! It is my late night inspiration to keep trying to
do photography! Thanks, VM

April 3, 2013 - 7:45 pm

GM Studio - Looks a great workshop, are you going to run it in Englad too?

April 7, 2013 - 1:42 am

samanderson - Nice post very informative. I have seen many informative posts and best fashion photography techniques in other website creativefanz check it out.

April 10, 2013 - 5:13 am

Rachel Havel - Will you be in the US at some point? Also, is there are place to receive updates on your workshops?

April 11, 2013 - 4:12 pm

Jennie - Saw this post too late… Very sad to be missing out and hope that you will arrange this workshop again. Gotland is the perfect place for it.

April 18, 2013 - 6:41 pm

Erik - Hej Jonas! Finns det plats kvar till Gotland?
Eller är jag försent ute? / Erik

April 22, 2013 - 12:19 am

Fotografo bodas Tenerife - Thanks, when are you coming to Spain?

April 24, 2013 - 5:21 pm

Ken Tan - Wish I can make it to this workshop! Too far away! Host one in one of our Canadian cities one day!

May 1, 2013 - 10:41 am

Szilvia Nagy - Åh Jonas, vilken underbar idé. Just att du inte bara pratar om kamerainställningar och att hitta “rätt vinkel” utan även den mänskliga biten så som själva företagsdelen i att kunna ge kunder det bästa och att lyckas med att faktiskt leva på det man älskar att göra.

Jag har följt dig ända sedan dina “ett liv i exil” dagar och sett dig (på kort tid) hitta ditt bildspråk och har dig som inspiration.

Jag har fotograferat länge men det är inte förrän på senare år som jag har förstått att det är vad jag skulle vilja göra på heltid, men det finns bitar jag saknar av att kunna optimera mitt sätt att arbeta på, för att kunna ta steget ut som heltidsfotograf (och det är inte direkt som att man kan pumpa andra fotografer på deras yrkeshemligheter, det skulle aldrig falla mig in).

Jag har inte råd att gå på din workshop (hade jag haft det, kanske jag inte hade behövt gå på den hehe ;-P) men jag hoppas ni får ett par riktigt bra dagar och hoppas på att du kommer igen, och att jag kommer kunna vara med då.

Ha det gött i Gotland!

May 9, 2013 - 1:01 am

Alberto Desna - I love these words!!!!

May 20, 2013 - 3:39 pm

Grace Olsson - I’m interest on itI live n Sweden


The year is coming to an end. I still have four weddings left to shoot and two workshops, one in Melbourne next week and one in Sydney the week after. I’m shooting weddings in both those cities before I head to New Zealand and then finish up in California December 29. I haven’t counted how many weddings I’ve shot, but I’ve had another amazing year. When I’m finished properly I will sit down and look at all the weddings I’ve shot and put a post together, mainly for myself to remember them all.

I put on some good music, lean back and go through them and it all comes back to me.

But we’re not there yet, and that’s not why I’m writing now.

2013 is not here yet, but I already know what I’m doing with my next six months. It’s both the beauty and the curse of doing what I do. My life is mapped out, at least ticket-wise. Of course nothing will turn out exactly the way I foresee it, but hey…

I’m talking a lot more next year.

This year I did workshops in Australia, NYC and Cape Town, next year I’m doing more of them and also speaking at a bunch of conferences and conventions and I thought I’d run through them quickly.

I kick off the year with guest speaking – at my own house – at this little beauty of a workshop January 8-9. I don’t need to tell you how talented I think the Parsons are, do I?

After shooting on Taprobane Island in Sri Lanka late January, I head straight to the Dominican Republic to speak at the What If Conference there February 4-7. I meant to attend last year’s conference myself, so being asked to speak there is an honour.

Ten days after that I head to Europe and this is when the real mayhem starts.

My goal is to do two workshops in London somewhere between the 17-22 February. I’m working on that content as we speak. After that I head to Malaga to speak at BodaF 25-28 February. After Spain I fly straight to Las Vegas where I’ll be co-hosting the next season of The Film Show, something I’m ridiculously excited about. And since I’m already in Vegas, why not attend WPPI while I’m there? (No, I’m not speaking)

After that I get to go home.

For a little bit.

In April, I’m speaking at the Canada Photo Convention in Vancouver (April 23-24). I’m also thinking about doing a workshop or two in North America at that time.

In June, I head over to Europe again and my plan is to do a few more workshops there in the summer months. I haven’t decided on cities yet, so if you’re interested, hit me up.

Well, that’s my start to 2013. I’m also shooting a few weddings around the place, so I’ll be pretty busy.

If I’m in your part of the world, maybe I’ll see you around?

I’m already excited about the year to come.

November 26, 2012 - 6:35 am

Rachael - Please come to London to do a workshop :) I LOVE your work!! Big fan x

November 26, 2012 - 6:37 am

vikki - A california speaking stop would be great!!! HINT HINT

November 26, 2012 - 6:44 am

Felicitas - I think your work is beautiful. Looking forward to having you in London!

November 26, 2012 - 6:47 am

Emilie - If I see you at WPPI, can I give you a high five? ;)

November 26, 2012 - 7:09 am

Sarah - A pre/post Canada Photo Convention workshop in Vancouver would be so great!

November 26, 2012 - 7:09 am

Gustavo Urena - Wao you are going to my country (Dominican Rep.)You need to go to the local beach Boca Chica and have some fry fish with Totones. Bien!

November 26, 2012 - 7:13 am

Jonas Peterson - Rachael: You did read the post, yeah? ;)
Emelie: I’m expecting one.
Vikki & Sarah: Noted :)
Gustavo: Sounds great.

November 26, 2012 - 7:20 am

Christy Tyler - So excited to hear you speak and meet you at What If!! I’ve heard so many amazing things about the conference, I can’t wait to experience it all!

November 26, 2012 - 7:34 am

Linda - Hey, please come to Stockholm for a workshop! Would be great!

November 26, 2012 - 7:44 am

Brennan - I’m gonna try and make it to WPPI if I can afford it. If not, you need to do a workshop somewhere in the Southeast part of the US. I’m in Nashville but I know I’d pay to learn! Looking forward to maybe meeting up man. Looks like you’ve got a busy year!

November 26, 2012 - 8:30 am

Annika - So, I can’t photograph worth a dime (or should I say penny), but if you’ve got the time I’d love to meet up for a drink when you’re in London. ;)

November 26, 2012 - 11:06 am

Jakub - Exciting stuff! All this work and travel must be exhausting, how do you do it?. Maybe you’re actually two people – Jonas and Peterson, identical twins!

November 26, 2012 - 11:06 am

caroline - jonas, just wanted to chime in and say congrats on your success. i can’t believe you shot your 1st wedding around 3 years ago and how far you have come. it takes someone incredibly talented and hard-working to achieve what you have in such a short period of time. bravo, and i can’t wait to see your 2012 post of your personal faves. i’m sure it’ll be epic :) if you ever come to chicago, which i think you should (just sayin’) hit me up!

November 27, 2012 - 3:14 am

Marthe - Hi! It would be amazing if you came to Stavanger (or Oslo) in Norway to do a workshop. I really admire your work! You are so very talented and you inspire me. Can’t wait to see more photos by you in the future.

November 27, 2012 - 3:23 am

Jay Rowden - Hey man,
Very much looking forward to seeing you in London.
You’re welcome to crash at our place Jonas.
We’ve got a couple of spare bedrooms!

November 27, 2012 - 7:10 am

Michel - I can’t wait to see you speak in Vancouver!!!!!! so pumped.

November 27, 2012 - 12:06 pm

Kay* - Toronto! Do a workshop in Toronto!

November 27, 2012 - 1:00 pm

Pablo - Waaoowww!!! Dios bendiga tu talento!!! Llore viendo esas fotos!!! Increible

November 27, 2012 - 3:32 pm

Scott Morton - Absolutely stunning shoot – congratulations!

November 27, 2012 - 10:40 pm

Peter Bur - Great to hear your plans Jonas- would love to catch your workshops in London- hope they go well!

November 28, 2012 - 1:26 pm

Jody Ryan - This is an all time favourite Wedding you have captured – I adore everything about it xx so connected and so soulful xxx thank you for sharing xx

November 28, 2012 - 6:15 pm

jennifer armstrong - i am so looking forward to the convention in vancouver. And would LOVE to attend a full-on workshop here on bc’s west coast around that time if you could swing it. I’d be happy to gather folks locally for one if that helps. You’d have no trouble filling it, i’m sure. Enjoy the slide out of 2012 & the drift into the new year. Heaps of happiness to you & yours.

December 1, 2012 - 6:00 am

Oscar Rosander - Hej Jonas,

Har följt dina bloggar sedan urminnes tider höll jag på att säga. Men sedan din tid i Melbs i alla fall.
Driver en anläggning i natursköna Östergötland med plats för workshops. Om det är av intresse, hör av dig.

Vi kanske kan få upp Fredrik Jönsson från Malmö att komma på pilsner…


December 14, 2012 - 12:17 pm

mike - Cheers to a good year.

December 20, 2012 - 7:50 pm

stefan - hochzeitsfotograf schweiz - you are one busy man. Good for you! ;)

January 30, 2013 - 9:08 am

Anastasia P. - We would be honored and happy to have you in Greece this summer!
[your work always makes me smile for some reason]
Have a great day
Anastasia :)

March 11, 2013 - 5:02 pm

San Diego Wedding Photographer - can’t wait to see your talk!

April 10, 2013 - 4:02 pm

Lucie Zeka - good luck with everything