Tag Archives: workshop


A Greater Story is a two day workshop I’ve been working on for the last year. I even bought a fancy domain and everything. But since that site is a work in progress we’ll have to start here.

A Greater Story is a photography workshop, but you will walk away with more important things than settings and photoshop tricks, hopefully inspired to run a meaningful business and live the life you’ve always wanted.

Over the two days we will discuss a range of different subjects. I will share my story and show you how it affects everything I do. I have built a business and body of work completely based on who I am and the needs I have and I will try to push and challenge you to do the same. We will discuss how inspiration works, how to push through creative blocks and how telling a good story can change your business dramatically.

We will discuss – in detail – how storytelling impacts everything from branding to client interaction, pricing and sales.

I have in a very short amount of time built a highly successful photography business, but I’ve also made mistakes and I will take you through both the good and the bad. Today I’m one of the most booked destination wedding photographers in the world and we’ll talk about that aspect of my business too, the choices I’ve made to get to where I am today.

We will go through gear, software, workflow and post processing. We will also talk about your role as an artist, finding your voice (you already have one), social media, how to get published and a bunch of other things.

After the two days you will hopefully walk away inspired and reassured that you have what it takes to move your business – and your life – in the direction it needs.

WHEN: Paris, France (venue still to be confirmed) 25-26 June 2013

WHAT: Two day workshop, meet and greet drinks the night before the workshop, drinks, snacks and lunch both days and a dinner out on the town at the end of day two. You will also receive a number of discounts from suppliers I work with as well as books and inspiration material.

PRICE: $1950 AUD

HOW: To secure a spot, send an email with the subject “PARIS WORKSHOP” to mail [at] jonaspeterson.com. We will answer the emails in order and to secure your spot you will need to pay a non-refundable retainer of $1000 AUD. First come, first served. You can pay by credit card or paypal. The number of seats are limited to 15.

It’s early morning, we’re staying at a cosy little hotel just outside Rome, Italy. I can hear this giant of cities waking up outside. Only days ago I woke up in Bali, overlooking the Sayan Gorge, the air nice and cool, to another view. Today it feels so far away. Everyday I try and tell stories with my images, capture shards of life, moments in time. Sometimes I do well, other times it’s more difficult. In many ways that’s the beauty of photography. As much as you want to be able to control it, own it, there are elements to it you can never own. Sometimes photography lets you down.

I struggle with capturing Bali.

Mere images can not, in any way, capture all that Bali is. The feel of it, the look, the smell, none of that can be translated into photography. The image below is just a flat and somewhat dull attempt at taking what Bali is and explaining it to you. Looking at it I know I have failed. Standing on the deck at Bambu Indah overlooking the Sayan Gorge can’t be captured in a photograph, nor can it be described properly in words.

And that’s why I’ve decided to do a workshop there. In that very spot.

I don’t know when yet, but it will happen.

Must happen.

Hopefully we can then experience a little of what Bali is, together.

And maybe talk about photography.

Workshops. There are a millions of them out there. I’ve been asked to host my own for quite some time and I’ve been thinking and thinking. I’m still thinking actually. What’s the best format, how many people, what should I talk about? Do I include a shoot or not? Many things need to be sorted in my head before I host my own two or three day extravaganza.

I am happy to announce two dates this year though.

On June 30 I will be hosting a one day seminar in Stockholm, Sweden. It will be an open book kind of thing. I will share pretty much everything I know, talk about my journey, workflow, photography, the choices I’ve made and also cover subjects like branding, running a business, how to get international work and many other things. This seminar will be in Swedish, so if you don’t speak hurly burly bork bork bork, I’m afraid this is not for you. If you do understand Swedish, you can read more about the seminar and sign up here.

I’m also extremely excited about the workshop I’m guest speaking at in San Fransisco August 8-10. Over three days you will be able to listen to me, Nate Kaiser from the Image Is Found, Sean Flanigan, Joel Flory, Greg Lutze and the lovely Kathryn Storke from Snippet and Ink. You can read more about that here.