Tag Archives: WPPI

The future of my workshops. And WPPI.

Just a quick update on the future of my workshops and some speaking I’ll be doing soon. For the last two years I’ve been teaching my workshop “A Greater Story” around the world. It’s taken me around Australia, to New York, Vancouver, London, Paris, Cape Town, Sweden and a few other places and it’s been a very interesting learning experience for me and hopefully all the attendees. I see what people are struggling with and it’s helped me get a better understanding what I have to do to better myself and run a smarter business and richer life. Today everyone is a photographer, just look around you on any given day, photos are taken of everything all the time. And the cameras are getting better and better. As photographers we need to learn to be more than just image makers. We need to tell stories and we need to create emotional connection. For me story and connection is everything. It’s what separates pretty from beautiful and what makes our images captivating. The stories are the key to everything.

Because of this I’ve decided to focus on stories this year. I’ve always done it in my work, but I feel it’s time to start preaching it more. I’m taking a brief break from my two day workshops and instead I’m going to offer a one day intense storytelling workshop where I go through everything from how stories affect our brands and client interactions to how to physically craft our stories, both the visual and the written. When you understand the power of the story, everything will change.

I’m putting together a more detailed page for all this, but if you feel you’re interested in me coming to your city teaching on this subject, please drop me a note. The  price for the One Day Storytelling Workshop (name coming soon) will probably be $995 USD.

To kick all of this off, I will be speaking at WPPI in Las Vegas early next month.

I will be teaching a Masterclass on Storytelling for Photographer March 3 at 8am and a Platform Class called the Business of Being You March 5 at 3pm.

A lot of people have also asked me if I can do One on One Mentoring, so I’m launching that soon too. Basically we put together a day of teaching where we go through all the things you’re interested in. If you want to know how I built my social media presence, we’ll talk about that, if you want to know how I edit, we’ll talk about that. It’s your day and the focus will be to grow your business, not mine. We can focus heavily on one subject or cover several, it’s all up to you, but we’ll plan the content together beforehand.

And yes, I’m also going to try to set up some kind of Skype mentoring sessions as well.

If you’re interested in any of these things, let me know.

The One Day Workshop on Storytelling ideally needs 10-20 people to work well, so if you feel you have a large enough group in your area, just send me an email.

foto: Annelie Johansson

February 4, 2014 - 1:27 pm

Melvin - Hi Jonas,

Any chance of you coming to Asia this year? :)


February 4, 2014 - 1:47 pm

Arturo Ayala - Hi Jonas,

You can count on me for any NYC or Miami workshop, and I would also like to know your price for the Skype mentoring. Cheers!

February 4, 2014 - 1:51 pm

Kristopher Gerner - Hello Jonas,
I am interested in all of the above! I live in the state of NC in the USA. If you come this way I would love to be a part of one of your workshops. If not, I would love to do a Skype session.


February 4, 2014 - 1:55 pm

Samuel - Please come to Singapore or Perth Jonas!! :)

February 4, 2014 - 1:59 pm

Aya Dajani - Hi Jonas,
If you could have a workshop in Toronto, it would be absolutely amazing. If not, I’m 100% interested in your One on One Mentoring sessions over Skype or in person. I’ve been trying to start up my business as a photographer and it’s been difficult to get my feet on the ground and reaching out to the audience I would like to photograph.
I really would appreciate being part of this :). Let me know if I should be emailing you or anything of that sort.


February 4, 2014 - 2:19 pm

Courtney - Woohoo! Come to San Francisco! :) Thanks!

February 4, 2014 - 2:42 pm

Elin - Dear Jonas, I would be very interested in a one to one mentoring, and hope I could afford it. Please keep me posted! (Fear the price will be very high for one to one, considering the 995 p.p for 10-20 people in one day… but fingers crossed you come up with some genial business plan for this!) Cheers

February 4, 2014 - 2:57 pm

glen - Please come to singapore for the workshop!

February 4, 2014 - 6:49 pm

Paul Ebbage - hi mate,

great move! i just missed your Melb. workshop, but i heard it was great. I’d love to take you up on the one on one session. As i’m in Melb. that will make it easier. Let me know.


February 4, 2014 - 7:08 pm

max - Hi Jonas
Any chance of you coming to Taiwan this year? :)

February 4, 2014 - 8:00 pm

Jen - Central Coast, NSW

February 5, 2014 - 4:44 am

Brian Schindler - Jonas! I believe you should come to Charlotte, NC. Allow us to show you some southern hospitality and teach you about the finer things; barbecue, sweet tea, and cornbread.

Truly, it would be an honor for you to come to the southeast. In a world of southern traditions it’s easy for the story to be lost in the woodwork. I see it happen time and time again, even to some of my own friends. I would love for you to come visit our city and put on a wonderful workshop.

And you rock.

February 5, 2014 - 8:36 am

Adam Hacking - Would love to be part of this. + 1 for a Melbourne workshop.

February 6, 2014 - 11:38 pm

Jason Ding - Great!

February 10, 2014 - 1:18 pm

Sonja Sipala - Sydney please… or anywhere in Australia for that matter :)


The year is coming to an end. I still have four weddings left to shoot and two workshops, one in Melbourne next week and one in Sydney the week after. I’m shooting weddings in both those cities before I head to New Zealand and then finish up in California December 29. I haven’t counted how many weddings I’ve shot, but I’ve had another amazing year. When I’m finished properly I will sit down and look at all the weddings I’ve shot and put a post together, mainly for myself to remember them all.

I put on some good music, lean back and go through them and it all comes back to me.

But we’re not there yet, and that’s not why I’m writing now.

2013 is not here yet, but I already know what I’m doing with my next six months. It’s both the beauty and the curse of doing what I do. My life is mapped out, at least ticket-wise. Of course nothing will turn out exactly the way I foresee it, but hey…

I’m talking a lot more next year.

This year I did workshops in Australia, NYC and Cape Town, next year I’m doing more of them and also speaking at a bunch of conferences and conventions and I thought I’d run through them quickly.

I kick off the year with guest speaking – at my own house – at this little beauty of a workshop January 8-9. I don’t need to tell you how talented I think the Parsons are, do I?

After shooting on Taprobane Island in Sri Lanka late January, I head straight to the Dominican Republic to speak at the What If Conference there February 4-7. I meant to attend last year’s conference myself, so being asked to speak there is an honour.

Ten days after that I head to Europe and this is when the real mayhem starts.

My goal is to do two workshops in London somewhere between the 17-22 February. I’m working on that content as we speak. After that I head to Malaga to speak at BodaF 25-28 February. After Spain I fly straight to Las Vegas where I’ll be co-hosting the next season of The Film Show, something I’m ridiculously excited about. And since I’m already in Vegas, why not attend WPPI while I’m there? (No, I’m not speaking)

After that I get to go home.

For a little bit.

In April, I’m speaking at the Canada Photo Convention in Vancouver (April 23-24). I’m also thinking about doing a workshop or two in North America at that time.

In June, I head over to Europe again and my plan is to do a few more workshops there in the summer months. I haven’t decided on cities yet, so if you’re interested, hit me up.

Well, that’s my start to 2013. I’m also shooting a few weddings around the place, so I’ll be pretty busy.

If I’m in your part of the world, maybe I’ll see you around?

I’m already excited about the year to come.

November 26, 2012 - 6:35 am

Rachael - Please come to London to do a workshop :) I LOVE your work!! Big fan x

November 26, 2012 - 6:37 am

vikki - A california speaking stop would be great!!! HINT HINT

November 26, 2012 - 6:44 am

Felicitas - I think your work is beautiful. Looking forward to having you in London!

November 26, 2012 - 6:47 am

Emilie - If I see you at WPPI, can I give you a high five? ;)

November 26, 2012 - 7:09 am

Sarah - A pre/post Canada Photo Convention workshop in Vancouver would be so great!

November 26, 2012 - 7:09 am

Gustavo Urena - Wao you are going to my country (Dominican Rep.)You need to go to the local beach Boca Chica and have some fry fish with Totones. Bien!

November 26, 2012 - 7:13 am

Jonas Peterson - Rachael: You did read the post, yeah? ;)
Emelie: I’m expecting one.
Vikki & Sarah: Noted :)
Gustavo: Sounds great.

November 26, 2012 - 7:20 am

Christy Tyler - So excited to hear you speak and meet you at What If!! I’ve heard so many amazing things about the conference, I can’t wait to experience it all!

November 26, 2012 - 7:34 am

Linda - Hey, please come to Stockholm for a workshop! Would be great!

November 26, 2012 - 7:44 am

Brennan - I’m gonna try and make it to WPPI if I can afford it. If not, you need to do a workshop somewhere in the Southeast part of the US. I’m in Nashville but I know I’d pay to learn! Looking forward to maybe meeting up man. Looks like you’ve got a busy year!

November 26, 2012 - 8:30 am

Annika - So, I can’t photograph worth a dime (or should I say penny), but if you’ve got the time I’d love to meet up for a drink when you’re in London. ;)

November 26, 2012 - 11:06 am

Jakub - Exciting stuff! All this work and travel must be exhausting, how do you do it?. Maybe you’re actually two people – Jonas and Peterson, identical twins!

November 26, 2012 - 11:06 am

caroline - jonas, just wanted to chime in and say congrats on your success. i can’t believe you shot your 1st wedding around 3 years ago and how far you have come. it takes someone incredibly talented and hard-working to achieve what you have in such a short period of time. bravo, and i can’t wait to see your 2012 post of your personal faves. i’m sure it’ll be epic :) if you ever come to chicago, which i think you should (just sayin’) hit me up!

November 27, 2012 - 3:14 am

Marthe - Hi! It would be amazing if you came to Stavanger (or Oslo) in Norway to do a workshop. I really admire your work! You are so very talented and you inspire me. Can’t wait to see more photos by you in the future.

November 27, 2012 - 3:23 am

Jay Rowden - Hey man,
Very much looking forward to seeing you in London.
You’re welcome to crash at our place Jonas.
We’ve got a couple of spare bedrooms!

November 27, 2012 - 7:10 am

Michel - I can’t wait to see you speak in Vancouver!!!!!! so pumped.

November 27, 2012 - 12:06 pm

Kay* - Toronto! Do a workshop in Toronto!

November 27, 2012 - 1:00 pm

Pablo - Waaoowww!!! Dios bendiga tu talento!!! Llore viendo esas fotos!!! Increible

November 27, 2012 - 3:32 pm

Scott Morton - Absolutely stunning shoot – congratulations!

November 27, 2012 - 10:40 pm

Peter Bur - Great to hear your plans Jonas- would love to catch your workshops in London- hope they go well!

November 28, 2012 - 1:26 pm

Jody Ryan - This is an all time favourite Wedding you have captured – I adore everything about it xx so connected and so soulful xxx thank you for sharing xx

November 28, 2012 - 6:15 pm

jennifer armstrong - i am so looking forward to the convention in vancouver. And would LOVE to attend a full-on workshop here on bc’s west coast around that time if you could swing it. I’d be happy to gather folks locally for one if that helps. You’d have no trouble filling it, i’m sure. Enjoy the slide out of 2012 & the drift into the new year. Heaps of happiness to you & yours.

December 1, 2012 - 6:00 am

Oscar Rosander - Hej Jonas,

Har följt dina bloggar sedan urminnes tider höll jag på att säga. Men sedan din tid i Melbs i alla fall.
Driver en anläggning i natursköna Östergötland med plats för workshops. Om det är av intresse, hör av dig.

Vi kanske kan få upp Fredrik Jönsson från Malmö att komma på pilsner…


December 14, 2012 - 12:17 pm

mike - Cheers to a good year.

December 20, 2012 - 7:50 pm

stefan - hochzeitsfotograf schweiz - you are one busy man. Good for you! ;)

January 30, 2013 - 9:08 am

Anastasia P. - We would be honored and happy to have you in Greece this summer!
[your work always makes me smile for some reason]
Have a great day
Anastasia :)

March 11, 2013 - 5:02 pm

San Diego Wedding Photographer - can’t wait to see your talk!

April 10, 2013 - 4:02 pm

Lucie Zeka - good luck with everything