About six months ago I got an email. Rob wrote to tell me he wanted to shoot weddings. And he wanted me to tell him he wasn’t completely out of his mind. Gone completely loopy. Rob was high, high up in the advertising industry, so I could relate to both his concerns about his sanity as well as other things such a wish can affect in life. It’s not easy leaving a high paid job to follow your gut, to do something you feel have meaning. On paper it’s really simple, but in reality it scares you shitless.

I told Rob my story and how I am much happier person today than I ever was working in the advertising industry. I do something I truly enjoy and I also get to make other people happy.

I have found some sort of purpose.

I didn’t want to push Rob in any way, but I think my words struck a chord. I had a feeling Rob would go for it too.

And he did.

Boy did he ever.

Here’s what he did. This is his f i r s t wedding film – the story of an amazing couple and two great cultures coming together.

Here’s to following your heart.

(Rob’s company is called Cherish Films and you can contact him on this address – )

Rob shot the week-long wedding with Jesse Tarnoff and Nick Markham who also did the editing and sound mixing.

Neda + Sati “A Marriage of Two Cultures” from Cherish Films on Vimeo.

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  1. Firstly, how did he land this as a first job?? a week long indian wedding (ranks up very high on difficulty!) and Rob, if you are listening, my only critique would be to cool it on the film effects and color grading, the only thing that gave away that it was your first wedding, jumped around too much with the color and soft focus effects etc, other than that, not bad for your first time..great narrative.. big up

  2. Rob – wow. I think, you are just following the very right route. Impressive, what more can I say. All the best to you and for your upcoming work.

  3. This video is really incredible especially since it’s Robs first. His story is so inspiring, being able to live his dream. I am an instant fan and look forward to more. Thank you for sharing this with us Jonas.

  4. Rob, you did an amazing job with Neda+Sati’s wedding coverage. I will for sure be recommending you to my future brides. Was great meeting you.

  5. Congrats Rob!
    When you described your dream I envisioned something truly wonderful, but this is beyond all expectations.
    Congratulations! You are doing it and I have no doubt will be extremely successful…oh, and HAPPY.

  6. Can folks please look at the video in a more objective light?
    I agree it’s probably the best wedding video ever!
    It’s kind of movie trailer style…but the fact that there is a host of subject matter to shoot. I think I saw at least 10 different events. Not just a single big budget reception.

  7. I wish all wedding videos were like this! He has great vision, and there are going to be a lot of people glad he is now in the wedding industry. =) Great story!!

  8. OMG – wow!!!!
    amazing video and amazing story…. such a warm sweet couple and the whole thing – wow I want a wedding just like it!!!!

  9. That totally made me cry. So beautiful, both the couple and the whole situation, and all the colours. Couldn’t take my eyes off it.

  10. Ive known Rob a long time, and worked together for many years; Im so happy to see this, and like everyone else here, blown away. Robs always been an insane good storyteller and creative director, but this level of cinematography and editing is world class. Im sure this is the first of many many more. And im really happy he chose to follow his dream and get out of advertising :)

  11. whoa. amazing. one of the best wedding videos i’ve ever seen! and what a party it looked like! a REAL celebration!!!

  12. I think Rob did the right thing… To bad I’m already married…imagine what you two could do! What a weddingalbum and video! =D

  13. I get chills every time I watch this video. Rob you are quite the visionary! Congratulations!

  14. I’m speechless. What an amazing capture of a wedding! Stunning, incredible – there are simply no words for how much I wish I’d be able to get a film like this of my wedding if I ever were to get married.

  15. You say this was his FIRST wedding!!!! Rob did an amazing job…see what happens when you decide to live the dream. I have a feeling we will be seeing a lot more of the very talented Rob

  16. Oh wow, for the first time in I don’t know how long a wedding video has moved me to tears. Simply incredible. And had Rob not listened to you – a man obviously MADE for this would have gone unnoticed. Thank you Rob for the courage to follow your dreams, and to make other come true along the way.

  17. Wow! He must have had SO many hours of footage to do this, what a great video! Definitely a good career change

  18. wow. this guy has got some major talent. love it, love it, love it!!! Best of luck Rob! Although it doesn’t look like he’ll need luck. :o)

  19. Wow Rob congratulations that was amazing you are amazing, where to from here onward upwards!

  20. So amazingly talented-he reminds me of Still Motion’s; so beautifully stylish. Very nice of you to support him too.

  21. Thanks for sharing. Not only is this an amazing film, but the thing about following your heart (wich you and Rob both has done) really struck a chord in me now that I’m thinking about what to do with the rest of my life. I wish you both the best of luck!

  22. Totally inspiring – GO ROB GO!! :) Wishing you all the success in the world. Congratulations for following your dreams, you are an inspiration to everyone who believes they’re stuck doing what they hate. :)

  23. This film is amazing. It’s definitely one of the best wedding videos I’ve ever seen. This guy has got an extremely bright future ahead of him in this field. His team just covered so much so well. It’s really impressive. Also the editing and music flow together beautifully. Starting with the news coverage is a bit of creative genius as well.

  24. Rob – thank you for following your heart. You are going to make a lot of people very happy. I don’t see how this couple won’t fall more in love with each other every time they watch this. Best decision you’ve ever made I’m sure. I hope you feel that and know that deep within yourself.

  25. Wow, that was stunning, what an eye!

    Rob’s ability to string many details and snipets together into a powerful whole is not unlike your modus operandi Jonas.

  26. Love: Your post, Rob’s leap, your leap, your support for folks like Rob, and me, crowd applause, and your voice in wedding photography. Thanks for sharing. Beautiful moments.

  27. Dude…this is the best wedding video I have EVER seen. Great photography blended with cinematography. This would almost compete with our work if they weren’t different media!

  28. Wow, that truly brought tears to my eyes. Absolutely beautiful. You truly made a good choice Rob!

    Thanks for sharing what following you dream can lead to. Truly inspiring!

  29. Wow. The color grading, the slider, everything is perfect! And this is their first wedding video? Lookout stillmotion, you’ve got some competition!

  30. This was awesome, it really goes to show what kind of work one can produce when there’s a little passion behind it. Thanks for sharing this.

  31. Awesome. These new cameras are a huge game-changer for videographers. It’s like all the changes in photographer over a decade happened to videography in a year, and it’s going to cause more changes than we can see.

  32. That was so beautiful and moving. I especially love how many sides the film had. It was touching, deep, and funny, all at different moments. I also think that the images worked beautifully with the song he chose.

    And I agree with Ken, I think he’ll do alright;)

  33. Everything will fall into place when one just follows their passion. And I think Rob is off to a great start :) Thanks for sharing Jonas.


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