About six months ago I got an email. Rob wrote to tell me he wanted to shoot weddings. And he wanted me to tell him he wasn’t completely out of his mind. Gone completely loopy. Rob was high, high up in the advertising industry, so I could relate to both his concerns about his sanity as well as other things such a wish can affect in life. It’s not easy leaving a high paid job to follow your gut, to do something you feel have meaning. On paper it’s really simple, but in reality it scares you shitless.

I told Rob my story and how I am much happier person today than I ever was working in the advertising industry. I do something I truly enjoy and I also get to make other people happy.

I have found some sort of purpose.

I didn’t want to push Rob in any way, but I think my words struck a chord. I had a feeling Rob would go for it too.

And he did.

Boy did he ever.

Here’s what he did. This is his f i r s t wedding film – the story of an amazing couple and two great cultures coming together.

Here’s to following your heart.

(Rob’s company is called Cherish Films and you can contact him on this address – [email protected] )

Rob shot the week-long wedding with Jesse Tarnoff and Nick Markham who also did the editing and sound mixing.

Neda + Sati “A Marriage of Two Cultures” from Cherish Films on Vimeo.

  • April 7, 2010 - 1:24 pm

    ken kienow - oh my.

    i have a feeling rob’s going to do just fine.


  • April 7, 2010 - 1:26 pm

    punam bean - wow. that was ridiculous amazing.

  • April 7, 2010 - 1:28 pm

    Anna-Rina - Everything will fall into place when one just follows their passion. And I think Rob is off to a great start :) Thanks for sharing Jonas.

  • April 7, 2010 - 1:29 pm

    jeff - That video was absolutely amazing!

  • April 7, 2010 - 1:30 pm

    Jonas (americanvirus) - Wow. Totally moving and inspiring.

  • April 7, 2010 - 1:38 pm

    gabe aceves - this is insane. thanks for sharing jonas!

  • April 7, 2010 - 1:40 pm

    Paul Von Rieter - Newport Beach Wedding Photographer - Jonas, and more importantly.. ROB, consider my mind blown. That was one of the most beautiful things I have ever seen. Rob, you were crazy to ever think that you shouldn’t do this. If this is just the beginning for you… I can’t wait to see what is next. It is bound to be amazing.

  • April 7, 2010 - 1:42 pm

    William Massey - o m g. That was AMAZING!

  • April 7, 2010 - 1:43 pm

    alyda - mind blowing!!

  • April 7, 2010 - 1:45 pm

    Matt Lien - Wow dude. What a great story he captured!

  • April 7, 2010 - 1:45 pm

    Heather J - That was so beautiful and moving. I especially love how many sides the film had. It was touching, deep, and funny, all at different moments. I also think that the images worked beautifully with the song he chose.

    And I agree with Ken, I think he’ll do alright;)

  • April 7, 2010 - 1:46 pm

    Ryan Brenizer - Awesome. These new cameras are a huge game-changer for videographers. It’s like all the changes in photographer over a decade happened to videography in a year, and it’s going to cause more changes than we can see.

  • April 7, 2010 - 1:59 pm

    Dustin Gall - This was awesome, it really goes to show what kind of work one can produce when there’s a little passion behind it. Thanks for sharing this.

  • April 7, 2010 - 2:08 pm

    geneoh - That was amazing. Such a great story.

  • April 7, 2010 - 2:17 pm

    Michael Warf - Wow. The color grading, the slider, everything is perfect! And this is their first wedding video? Lookout stillmotion, you’ve got some competition!

  • April 7, 2010 - 2:50 pm

    Luis Godinez - ROB, you are the man! Thanks Jonas for sharing.

  • April 7, 2010 - 3:03 pm

    Daniel Dunlap - Seriously amazing!

  • April 7, 2010 - 3:19 pm

    Stefano - Thanks for sharing that Jonas. Amazing cinematography from an obviously gifted artist.

  • April 7, 2010 - 3:24 pm

    Tony Kieu - That was amazing!

  • April 7, 2010 - 3:30 pm

    kristen - Okay, so the moment where he sees her for the first time was incredible. His reaction is priceless.

  • April 7, 2010 - 3:41 pm

    Linda - wow… that was beautiful.. i am crying my eyes out here! i am looking forward seeing more from Rob!

  • April 7, 2010 - 3:50 pm

    Marco Correa - WOW, really great, pure love and feelings!

  • April 7, 2010 - 4:03 pm

    Robb Duncan - One word… E.P.I.C. !!

  • April 7, 2010 - 4:06 pm

    mark - Holy Crap!! I love seeing genius at work. Amazing.

  • April 7, 2010 - 4:20 pm

    Tim Czajkowski - Absolutely Amazing. Thanks for sharing.

  • April 7, 2010 - 4:22 pm

    Anna - Wow, that truly brought tears to my eyes. Absolutely beautiful. You truly made a good choice Rob!

    Thanks for sharing what following you dream can lead to. Truly inspiring!

  • April 7, 2010 - 4:27 pm

    Avelaine Scyrup - Dude…this is the best wedding video I have EVER seen. Great photography blended with cinematography. This would almost compete with our work if they weren’t different media!

  • April 7, 2010 - 4:38 pm

    todd hunter mcgaw - oh yes.. oh yes.. woh

  • April 7, 2010 - 4:42 pm

    Kip - Love: Your post, Rob’s leap, your leap, your support for folks like Rob, and me, crowd applause, and your voice in wedding photography. Thanks for sharing. Beautiful moments.

  • April 7, 2010 - 5:07 pm

    K. - Wow. What a great way to start my day. That was absolutely amazing.

  • April 7, 2010 - 5:12 pm

    Cath - Very cool X

  • April 7, 2010 - 5:18 pm

    James Boddington - Wow, that was stunning, what an eye!

    Rob’s ability to string many details and snipets together into a powerful whole is not unlike your modus operandi Jonas.

  • April 7, 2010 - 5:31 pm

    Leah - Rob – thank you for following your heart. You are going to make a lot of people very happy. I don’t see how this couple won’t fall more in love with each other every time they watch this. Best decision you’ve ever made I’m sure. I hope you feel that and know that deep within yourself.

  • April 7, 2010 - 5:32 pm

    Timothy E Kaldas - This film is amazing. It’s definitely one of the best wedding videos I’ve ever seen. This guy has got an extremely bright future ahead of him in this field. His team just covered so much so well. It’s really impressive. Also the editing and music flow together beautifully. Starting with the news coverage is a bit of creative genius as well.

  • April 7, 2010 - 6:08 pm

    Rae - Totally inspiring – GO ROB GO!! :) Wishing you all the success in the world. Congratulations for following your dreams, you are an inspiration to everyone who believes they’re stuck doing what they hate. :)

  • April 7, 2010 - 6:26 pm

    Åsa - Thanks for sharing. Not only is this an amazing film, but the thing about following your heart (wich you and Rob both has done) really struck a chord in me now that I’m thinking about what to do with the rest of my life. I wish you both the best of luck!

  • April 7, 2010 - 6:47 pm

    Julian Beattie - Hands down the best Wedding video I’ve ever seen. Amazing.

  • April 7, 2010 - 6:49 pm

    Chloe - So amazingly talented-he reminds me of Still Motion’s; so beautifully stylish. Very nice of you to support him too.

  • April 7, 2010 - 7:31 pm

    Sueb - Wow Rob congratulations that was amazing you are amazing, where to from here onward upwards!

  • April 7, 2010 - 7:52 pm

    Hälsporren - Wow… Amazing. And good for him, taking your advice and words and turning them into this!

  • April 7, 2010 - 7:53 pm

    Dana Goodson - wow. this guy has got some major talent. love it, love it, love it!!! Best of luck Rob! Although it doesn’t look like he’ll need luck. :o)

  • April 7, 2010 - 8:48 pm

    Dean Simmons - Rob Rob Rob Rob Rob.

  • April 7, 2010 - 8:57 pm

    Anna - Wow! He must have had SO many hours of footage to do this, what a great video! Definitely a good career change

  • April 7, 2010 - 9:03 pm

    Kate/MagnoliaRouge - That is absolutely amazing….completely and utterly gorgeous!! Wish I was a guest at their wedding, it was so heartfelt! They’ll treasure that forever!

  • April 7, 2010 - 9:06 pm

    LiseLotte - Thanks for sharing this amazing film

  • April 7, 2010 - 9:23 pm

    Matilda Beezley - Oh wow, for the first time in I don’t know how long a wedding video has moved me to tears. Simply incredible. And had Rob not listened to you – a man obviously MADE for this would have gone unnoticed. Thank you Rob for the courage to follow your dreams, and to make other come true along the way.

  • April 7, 2010 - 9:45 pm

    Laura Burlton - What a completely awesome couple and wedding and he did such an amazing job covering it, seriously!

  • April 7, 2010 - 9:53 pm

    Jayne - Excellent capture. Those Indians sure know how to party!

  • April 7, 2010 - 10:20 pm

    Ginger Lilly - You say this was his FIRST wedding!!!! Rob did an amazing job…see what happens when you decide to live the dream. I have a feeling we will be seeing a lot more of the very talented Rob

  • April 7, 2010 - 11:15 pm

    Ryan Polei - the news reporter at the end was classic.

    what did he shoot this with? i am guessing the RED?

  • April 7, 2010 - 11:46 pm

    Sara - I’m speechless. What an amazing capture of a wedding! Stunning, incredible – there are simply no words for how much I wish I’d be able to get a film like this of my wedding if I ever were to get married.

  • April 7, 2010 - 11:48 pm

    Amanda Basteen - Beautiful job! :)

  • April 7, 2010 - 11:57 pm

    porter - a perfect example of what knowledge, skill & creative vision will produce when given a chance…

  • April 8, 2010 - 12:37 am

    Pontus - Extraordinary!

  • April 8, 2010 - 1:27 am

    Tiffany - Shockingly, stunningly beautiful….I am dying to see more from him!

  • April 8, 2010 - 3:37 am

    Jeniel Corpuz - some people have it.. Rob has it.. thanks for sharing ..

  • April 8, 2010 - 3:43 am

    Eric Rudd - Fantastic. Great job. Rob, you might have a future in this biz. :o)

    Jonas, thanks for sharing.

  • April 8, 2010 - 4:06 am

    hugh - rob wins. that was real good.

  • April 8, 2010 - 5:38 am

    Ralph - Awesome! I couldn´t stop smiling all the movie, great job Rob!

  • April 8, 2010 - 5:46 am

    Nisha - I get chills every time I watch this video. Rob you are quite the visionary! Congratulations!

  • April 8, 2010 - 5:58 am

    Sussi - I think Rob did the right thing… To bad I’m already married…imagine what you two could do! What a weddingalbum and video! =D

  • April 8, 2010 - 6:10 am

    Kelly Foster - Wow. This is amazing! Congratulations Rob!

  • April 8, 2010 - 12:41 pm

    kay* - whoa. amazing. one of the best wedding videos i’ve ever seen! and what a party it looked like! a REAL celebration!!!

  • April 8, 2010 - 12:42 pm

    Rick - Ive known Rob a long time, and worked together for many years; Im so happy to see this, and like everyone else here, blown away. Robs always been an insane good storyteller and creative director, but this level of cinematography and editing is world class. Im sure this is the first of many many more. And im really happy he chose to follow his dream and get out of advertising :)

  • April 8, 2010 - 4:46 pm

    Peter - Breathtakingly creative…! Does Rob have a website?

  • April 8, 2010 - 4:46 pm

    Helena - That totally made me cry. So beautiful, both the couple and the whole situation, and all the colours. Couldn’t take my eyes off it.

  • April 8, 2010 - 6:56 pm

    Å. - Totally just WOW!Wow….

  • April 8, 2010 - 7:49 pm

    Matt and Katie - I don’t say this much about wedding films these days … but this is fantastic. Onya Rob! And thanks for sharing this Jonas.

  • April 8, 2010 - 7:56 pm

    Renee Bell - OMG – wow!!!!
    amazing video and amazing story…. such a warm sweet couple and the whole thing – wow I want a wedding just like it!!!!

  • April 8, 2010 - 11:15 pm

    Chavvon Smith - this takes wedding video to a whole new level. awesome!

  • April 9, 2010 - 12:44 am

    Alan Hutchison - If Carlsberg made Wedding Videos….

  • April 9, 2010 - 1:04 am

    Tab Mccausland - DUDE! a m a z i n g

  • April 9, 2010 - 3:53 am

    Steph - I wish all wedding videos were like this! He has great vision, and there are going to be a lot of people glad he is now in the wedding industry. =) Great story!!

  • April 9, 2010 - 4:53 am

    nate mathai - my mind has been blown. Rob is definitely raising the bar in the industry.

  • April 9, 2010 - 12:03 pm

    Art Miro - This is truly phenomenal. Rob..your legit :)

  • April 9, 2010 - 1:06 pm

    Brad O'Connor - Beautiful video! Not your standard wedding video fair!

  • April 10, 2010 - 5:34 am

    Denise Armbruster - WOW. You took on an amazingly complicated and huge task and you nailed it. Beauty Full.

  • April 10, 2010 - 5:52 am

    Thomas - Can folks please look at the video in a more objective light?
    I agree it’s probably the best wedding video ever!
    It’s kind of movie trailer style…but the fact that there is a host of subject matter to shoot. I think I saw at least 10 different events. Not just a single big budget reception.

  • April 10, 2010 - 9:08 am

    AmyPunky Photography - WOW!!! Amazing video!!!

  • April 10, 2010 - 10:06 am

    Joel Del Castillo - Man… Wow… Man… wow!

    Congratulations, Rob on an awesome job! Inspirational! Simply brilliant.

    Cheers, Jonas for sharing!

  • April 10, 2010 - 3:19 pm

    Pierre - This is very impressive!

  • April 10, 2010 - 5:24 pm

    Sofie - That was truly amazing indeed. It actually brought tears to my eyes. Congratulations, Rob. Good on you, dude.

  • April 12, 2010 - 4:25 am

    Elizabeth - Congrats Rob!
    When you described your dream I envisioned something truly wonderful, but this is beyond all expectations.
    Congratulations! You are doing it and I have no doubt will be extremely successful…oh, and HAPPY.

  • April 13, 2010 - 6:05 am

    Lishma - Rob, you did an amazing job with Neda+Sati’s wedding coverage. I will for sure be recommending you to my future brides. Was great meeting you.

  • April 13, 2010 - 10:44 am

    Nana Aikins - This video is really incredible especially since it’s Robs first. His story is so inspiring, being able to live his dream. I am an instant fan and look forward to more. Thank you for sharing this with us Jonas.

  • April 15, 2010 - 12:47 pm

    Katie - Wow. That is truly moving. He has a gift for storytelling.

  • April 16, 2010 - 12:28 am

    *Mette* - The most beautiful wedding film I’ve ever seen. Struck to tears!

  • April 16, 2010 - 3:57 am

    Samantha - Mega… just mega! Please film my wedding!

  • April 16, 2010 - 11:00 am

    Janine - Figments Perth - Oh, please come to Perth, I want to work with you. That was just beautiful. Brave soul, well done for taking the plunge. Best of luck to you.

  • April 21, 2010 - 12:22 am

    Joey Chandler - wow – nothing else to say

  • May 5, 2010 - 6:34 am

    Joanna - wow! tears in my eyes, for real!

  • May 14, 2010 - 7:39 pm

    Rima - um. wow..

  • May 20, 2010 - 10:52 pm

    katha - Rob – wow. I think, you are just following the very right route. Impressive, what more can I say. All the best to you and for your upcoming work.

  • April 22, 2011 - 7:18 am

    Holy Crap. » Elaine Palladino | Miami Portrait and Wedding Photographer - […] But then sometimes things just stop you cold. And you feel so utterly inspired. THIS is one of those things (the video is embedded below). A photographer I particularly admire, Jonas Peterson, who shoots in Australia and all over the world and is just amazing, linked to this video and I had to share it. Read Jonas’ original post HERE. […]

  • August 11, 2011 - 3:21 pm

    Joseph - Beautiful work. Very emotional. Even my wife standing behind me watching was in tear! Thanks so much for sharing!

  • November 29, 2011 - 1:41 am

    Eric Uys - Firstly, how did he land this as a first job?? a week long indian wedding (ranks up very high on difficulty!) and Rob, if you are listening, my only critique would be to cool it on the film effects and color grading, the only thing that gave away that it was your first wedding, jumped around too much with the color and soft focus effects etc, other than that, not bad for your first time..great narrative.. big up

  • June 18, 2012 - 8:58 pm

    Liverpool Wedding Photographer - Excellent story, loved it.

  • October 2, 2012 - 12:59 pm

    Neda & Sati | Gorgeous Indian Wedding Film | Snippet & Ink - […] the team at Cherish Films and Sandbox Love. No really – this is their first wedding film. Rob’s story is inspiring in its own right – he left a successful job in the advertising industry to […]

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